The Gayest Ad You'll See This Week ( Probably NSFW Version)

Advertising in the age of the Internet has become very specific. On-line commercials and ads are targeted to to all sorts of people with all sorts of interests. Just look at the ads on your Facebook timeline. Even TV advertising has gotten more and more specific.

Los Angeles designer John Saint-Denis is known for his line of home furnishings, marketed toward upscale gay men with lots of readily disposable income (i.e. NOT Uncle P - my income has become less and less disposable, lately, Hell, I'm lucky if I get to see a new movie in a theater every couple of months, anymore). 

Anyway, Saint-Denis has a new line of 'masculine' candles and has commissioned the video below to sell them to gay men who have more money than brains. I first came across this video today at Kenneth in the (212) and again on Towleroad. I was at the Day Job and thought I should probably wait to view it until I got home. While there isn't anything particularly risque about it (a bare bum is as racy as it gets), you may not want to view it at work, either.

In any event, the depiction of rich, hunky guys living in palazzos may convince some morons to buy these over-priced  ($45.00 each!!) candles. Truth be told, Uncle P (and just about anyone else) can get just as romantic with a couple dozen tea-lights from the Dollar Store. Bitch, please...

If you have purchased these or any other similarly priced candles, I urge to get your priorities straight and use that money instead to help feed starving children in the Appalachians; support AIDS and/or Equality charities; raise awareness about human rights or just go take the oven, because you have no idea what it means to be a decent human being. 

Ooh... did I really just write that? Yes. Yes, I did.

What the hell is wrong with people who think a jar of scented wax is worth $45.00? $45.00 barely fills my gas tank and some asshat designer thinks a scented candle with his name on it is worth that much? If there is a hell, John Saint-Denis (and anyone who spends $45.00 for one of his candles) has a very special hot wax seat waiting for him there.

More, anon.

Prospero

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